Streaming Users Undeterred by Rising Prices

  • By Baik Su-jin

    December 09, 2023 08:17

    Users are keeping their streaming subscriptions so far even though Netflix recently banned customers from sharing accounts while Disney+ and Tving raised their fees.
    A poll by Tillion Pro last month of 1,007 adults found that only 19.6 percent want to cut down their expenses in lean times by terminating streaming subscriptions.
    That contrasts with 49.3 percent who said they will spend less on eating out or ordering food, while 35.5 percent said they would buy fewer clothes, 33 percent plan to cut back on travel and 17.6 percent on utility fees.
    /Newsis
    One 32-year-old who used to share his Netflix accounts with his parents suddenly faces being charged another W5,000 a month for other users of the account who live in a different location (US$1=W1,307).
    But he said, "I've decided to keep my subscription, because I'm waiting for a movie that just opened in theaters to be available for streaming. It costs a few thousand won just to download a movie, so I think it's reasonable to keep subscribing to Netflix even though the monthly fee edged up."
    More and more subscribers had been sharing their accounts as fees rose. Linkid, a platform that allows people to share streaming accounts, saw subscriptions more than double after Netflix announced new pricing policies.
    Kim Sun-woo of Linkid said, "The decisive factor in whether a customer stops subscribing is not price but the quality of content."
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