August 16, 2023 10:16
Hyundai's luxury brand Genesis is expected to surpass the 1 million mark in cumulative global sales about eight years after its launch.
The automaker said it sold a total of 983,716 Genesis cars worldwide through last month, since the brand was launched in November 2015 -- 682,226 cars were sold domestically and 301,490 overseas.
Given that the brand sold an average of 20,000 cars per month this year, it is highly likely that the 1 million milestone will be exceeded this month.
The brand's best-selling model is the midsize sedan G80, with 380,127 sold since its release in July 2016, followed by the GV80 SUV with 170,000 and GV70 SUV with 150,000.
Genesis is considered one of the driving forces behind Hyundai becoming the world's third-largest automaker in terms of sales for the first time last year. Previously, the automaker's highest rank was No. 5 after its sales surpassed 8 million units globally in 2014 and 2015.
A Hyundai staffer said, "We have been recognized as a company that can create not only cost-effective vehicles but also competitive luxury cars through the Genesis brand."
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