Louis Vuitton to Turn Jamsu Bridge into Catwalk

French luxury brand Louis Vuitton will turn Jamsu Bridge over the Han River in Seoul into a catwalk for a pre-fall fashion show on April 29.

Louis Vuitton hopes the event will bring foreign visitors and locals together. It will be livestreamed on LED billboards across the city and around the world via the company's social media sites.

"Squid Game" director Hwang Dong-hyuk has been signed up as a creative adviser for the show's stage effects and design.

Louis Vuitton CEO Pietro Beccari said he is delighted to hold the show in Seoul, which is a global cultural hub.