Samsung Takes Another Stab at Japanese Market

  • By Lee Hae-in

    April 07, 2023 13:08

    Samsung took another stab at the Japanese market on Thursday by unveiling its latest Galaxy S23 smartphones there.
    The Galaxy S23 comes in three different models -- standard, Plus and Ultra -- but only the standard and the high-end Ultra are available in Japan, which is dominated by Apple and Japanese brands.
    The Korean electronics giant has resurrected the Samsung logo after ditching it eight years ago for fear of alienating customers with a Korean brand and selling phones under the Galaxy label instead.
    It was emboldened in the step because sales of the Galaxy S22 Ultra, which hit Japanese stores last year, soared 57 percent compared to its predecessor.
    Its market share is also on the rise. According to market researcher Strategy Analytics, Samsung's Galaxy phones accounted for 10.5 percent of the Japanese market last year, taking second place ahead of Sharp's 10.1 percent. But top-ranked Apple's iPhones took up a whopping 56.1 percent.
    Elsewhere in the world the Galaxy S23 series was launched in February, and sales have been strong.
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