July 19, 2022 12:11
Tottenham Hotspur wrapped up their successful pre-season tour of Korea and flew back to London on Sunday.
The tour was highly profitable for Spurs and raised the profile of the team and their players, mainly thanks to Son Heung-min's humble attitude and passionate performance during their two friendly matches.
Football website football.london said, "Their involvement in the Coupang Series and the long-reaching effects of this tour means any expense incurred will be negligible compared to the immediate and long-term financial gains from their week in Korea. Son Heung-min of course holds the key to all."
"The population of the country is 51 million and of that a staggering 12 million say they are Tottenham fans. 108,000 people were in the crowd across the two games. The 64,000 tickets for the Seoul World Cup Stadium sold out in 25 minutes, the 44,000 in Suwon were gone in 20," it added. "Sonnymania is astonishing to witness. Those who have seen the effects of both believe Son is a bigger brand in Asia than David Beckham was at his height across the world."
British newspaper the Daily Mail said that "Korea has become Tottenham's second biggest e-commerce market, only behind the U.K.," as the team "have sold 4,800 home shirts direct to Korea in the last six weeks alone."
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