Struggling Ssangyong Pins Hopes on New Midsize SUV

  • By Lim Kyeong-eop

    July 06, 2022 10:35

    Ssangyong released its new midsize Torres SUV on Tuesday.
    The vehicle is the successor to the Musso, the carmaker's popular midsize SUV produced from 1993 to 2005.
    It is the first new model that the cash-strapped automaker has released in three-and-a-half years, since an updated version of the Korando was launched in February 2019.
    Ssangyong's researcher speaks during a launch event for the Torres SUV in Incheon on Tuesday. /Newsis
    At a launch event in Incheon, Ssangyong said it received more than 30,000 pre-orders for its new SUV, about double its sales target for the end of the year. Prices range from W27.4 million to W30.2 million (US$1=W1,300).
    The carmaker added that it plans to export the Torres SUV to Latin America, including Chile, where it will hold a launch event in November.
    Ssangyong also plans to release new electric cars. The automaker signed a memorandum of understanding with Chinese electric carmaker BYD last year and is now developing electric vehicles using the company's batteries. It said it will release a midsize electric SUV next year and an electric pickup truck in 2024.
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