June 22, 2022 12:37
A transparent smartphone released by Nothing, a British tech start-up, will hit the Korean market this summer.
The Phone 1 will be launched in the U.K., Germany and India next month and eventually in Korea and the U.S.
In Korea, Nothing will not join hands with any local mobile providers but will sell the smartphone under an exclusive contract with an online shopping mall.
The components of the phone are seen through its transparent back, while the frame is made from recycled aluminum. It is expected to be moderately priced at between W300,000 and W500,000 (US$1=W1,294).
An industry insider said, "The phone will surely have fans who like its unique design and eco-friendly concept, but it remains to be seen whether it will achieve success in Korea, where Samsung and Apple have a 99 percent market share."
Based in London, Nothing was established in 2020 by Carl Pei, a China-born Swedish entrepreneur and co-founder of Chinese smartphone maker OnePlus. He wants his company to be the "compelling alternative to Apple," he said recently.
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