Korean Rom-Com Dominates Netflix's Non-English Ratings

  • By Lee Tae-hoon

    March 31, 2022 11:59

    Korean series "A Business Proposal" claimed the top spot in Netflix's latest weekly viewership chart of non-English TV shows.

    The romantic comedy, which is based on a web novel of the same name, logged a combined 30.9 million hours of viewing around the world for the week of March 21-27.

    Six out of the 10 top Netflix shows during the week were Korean dramas, with the other five being "Twenty-Five Twenty-One" starring Kim Tae-ri in second place, "Forecasting Love and Weather" in fourth place, "Juvenile Justice" in seventh place, "All of Us Are Dead" in ninth place and "Thirty-Nine" in 10th.

    The global streaming platform compiles viewership data from each country to list the weekly rankings.

    Bloomberg earlier this month analyzed the Netflix data since June last year to assess viewing trends on the world's leading platform.

    Korean dramas logged a total of 4.3 billion hours of viewership around the world to rank second after the U.S. with 16.3 billion hours of viewership. The U.K. was third with 2.2 billion hours, led by "Sex Education." 

    The analysis clearly illustrated the huge success of Netflix's Korean series "Squid Game," which was released on Sept. 17 last year and became the most popular show in Netflix's history. The series accounted for 40.6 percent of total viewership hours on the platform in the fourth week of September (444.8 million hours) and 45 percent in the first week of October (571.8 million hours). "The amount of time people spent watching Netflix's top 10 shows almost doubled during the [Korean] show's peak," Bloomberg said.

    Non-English content accounted for 5.1 billion hours of viewership, slightly ahead of the 5 billion hours achieved by English-language programs.

    Korean shows also fared well in Netflix's 10 biggest markets. "Crash Landing on You" starring Hyun Bin and Son Ye-jin stayed in the top 10 for 35 weeks in Japan, "Hospital Playlist" for 18 weeks in Korea, and "Squid Game" for 11 weeks in Germany and for 10 weeks each in France and the U.K. 

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