March 25, 2022 13:24
Exports of confectionery rose to a record US$466 million in 2021, the Korea Customs Service said Thursday.
Shipments have been growing in the double digits since 2020 after a lull in the mid-2010s and jumped 17 percent on-year so far this year to $75 million.
The KCS said as more people worldwide spend time at home during the coronavirus pandemic, they nibble treats while they binge on Netflix, and the popularity of Korean movies and TV dramas led to an increased demand for Korean sweets.
One industry insider said, "Curiosity about Korean snacks increased due to the popularity of 'Squid Game' and 'Parasite,' so more people are buying things like Choco Pie and Pepero."
The U.S. topped the list of importers of Korean confectionery at $94 million, followed by Japan ($89 million), China ($87 million, Taiwan ($29 million) and Vietnam ($21 million). Japan used to be the top importer until 2020.
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