February 17, 2022 08:44
Global sales of Orion Confectionery's signature Choco Pie snacks rose to a record last year, the company said Wednesday.
Sales rose 8.8 percent to W502.9 billion or 3.4 billion of the sickly sweet confections (US$1=W1,198).
Orion's biggest successes were in China with over W200 billion for the second consecutive year, sales in Russia to W72 billion, up 33 percent, and Vietnam with W100 billion, up 20 percent.
Orion credited its adaptation of the Choco Pie to local tastes, such as berry flavors in Russia and new seasonal flavors like peach and yogurt in Vietnam.
There are now more than 26 kinds of Choco Pies for sale in about 60 countries.
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