Genesis' 1st EV in High Demand

Genesis has sold more than 2,000 G80 EV sedans, its first electric model, in the three weeks since it hit showrooms.

Sales of electric vehicles in the first half of this year surged 75.4 percent here on-year to 40,435 cars, but the market is dominated by mid-sized or smaller models.

Tesla dominates the high-end segment with the Model S and Model X, priced at over W100 million (US$1=W1,143). But it only sold 18 to 20 cars a month in the first half.

The G80 EV's success has led to forecasts that Genesis could become the outright leader in the segment. One advantage is price competitiveness as the car costs W82.81 million and is therefore eligible for government subsidies.