Young Japanese Enjoy Simulated Trips to Korea

  • By Choi Eun-kyung

    June 30, 2021 13:34

    Young Japanese are enjoying simulated trips to Korea and other countries as lockdown has stopped travel.

    A recent straw poll conducted by marketing firm SHIBUYA109 lab among 529 15-24-year-olds found a new leisure trend among them. They enjoy the simulated trips to Korea, which take them to a downtown hotel to gorge on Korean food and enjoy Korean TV shows and music together.

    The #Going to Korea hashtag is also trending on Twitter and Instagram, where youngsters post selfies of enjoying Korean food and drinks and watching Korean soaps or K-pop concerts with friends.

    The Tokyo office of the Korea Tourism Organization has recently introduced Korean fried chicken on Twitter as "a must-eat food" on a simulated trip to Korea.

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