TV Chosun, Billboard to Search for New K-Pop Talent

  • By Choi Bo-yun

    June 08, 2021 11:31

    TV Chosun will join hands with Billboard to search for new K-pop talent. The cable broadcaster said Monday it signed a deal with the U.S. music company to co-produce a TV audition show.

    Billboard said it became interested in reality TV shows here because of the huge success of TV Chosun's "Miss Trot" and "Mr. Trot," which searched for new singers in the jaunty genre. It was also impressed by TV Chosun's ability to create successful spin-offs.

    The winner of the show will get W300 million, an unprecedented sum in Korea, and also get a chance to sing with global artists on Billboard's new global advertising jingle (US$1=W1,113).

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