May 17, 2021 11:36
McDonald's staff around the world will wear uniforms with hangeul or Korean characters when the fast food chain launches a "BTS meal set" themed on Bangtan Boys.
The fast food chain launches the set in 49 countries starting in Brazil, Canada and the U.S. on May 26.
Last week, fashion firm Saint unveiled an image of the black half-sleeve shirt on Twitter.
Emblazoned on the upper left side of the T-shirt are the first letters of each syllable -- "ㅂㅌㅅㄴㄷ" (from "방탄소년단" or Bangtan Boys) and "ㅁㄷㄴㄷ" (from "맥도널드" or McDonald's).
The BTS meal set consists of 10 chicken nuggets, mid-size fries, sweet chili sauce and Cajun sauce, and a coke, in a nod to Koreans' love of fried chicken. It will be sold here from May 27 until June 20.
Last year, McDonald's launched special meal sets in collaboration with hip-hop singer Travis Scott and Latin pop singer J Balvin, but they were sold only in the U.S. According to Forbes, Scott earned US$20 million from his collaboration.
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