Genesis Sales Soar with Release of New Models

Genesis' sales increased significantly in January and February after the launch of new models last year.

Hyundai’s luxury brand sold some 18,818 cars already in the first two months, led by the G80 with 8,364 and accounted for more than 16 percent of the parent company's sales, compared to only about seven to 10 percent until 2019.

Sales started surging last year with the launch of four new models -- the GV80, G80, G70, and GV70 -- reaching more than 100,000 cars a year for the first time.

A survey suggests that some 35 percent of Koreans would be minded to buy a Genesis over an imported luxury car.