Black Pink Gross W10 Billion with YouTube Concert

  • By Lee Hai-woon

    February 01, 2021 13:12

    Girl group Black Pink grossed more than W10 billion from their first virtual concert on Sunday.

    They kicked off the 90-minute show on YouTube with "Kill This Love," which reached No. 41 on the Billboard Hot 100 chart after its release last year, and played 19 songs from their greatest hits to now songs.

    Black Pink are YouTube's second most subscribed-to musicians in the world.

    Black Pink pose during their virtual concert on Sunday.

    The concert attracted 280,000 views from all over the world, excluding China -- almost the size of five stadiums.

    The total gross is estimated at W11.76 billion based on the average ticket price (US$1=W1,118).

    Boy band Bangtan Boys', also known as BTS, first virtual concert last year attracted over 750,000 viewers and grossed W26.2 billion.

    Black Pink's show also broke new ground for YouTube since it was the site's first attempt to organize a paid concert under an exclusive contract with a singer or group. The tickets cost W36,000 for a livestream and a rerun and W48,000 for a livestream, rerun and behind-the-scenes feature.

    YouTube is reportedly minded to create a paid virtual concert platform.

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