April 23, 2020 10:43
Exports of Korean beauty products to Russia have increased nine-fold in the past five years.
The Korea International Trade Association in a report on Wednesday said that Russia's imports of Korean beauty products stood at US$137.31 million last year, compared to a mere $15.51 million in 2014. This makes Korea the second-biggest exporter of beauty products to Russia after France.
Korean cosmetics have gained popularity in Russia for their high quality at affordable prices. People there are captivated by the makeup styles of Korean celebrities, as Korean pop music and dramas have gained ground in recent years, while magazines and blogs often feature multi-step skincare and other beauty tips popular among Koreans.
Russia's cosmetics market was estimated to be worth $10.3 billion in 2018, making it the fifth largest in Europe and 11th largest in the world.
KITA said, "There is growing interest in skin health in Russia, so facial packs and anti-aging products, as well as LED masks and massage devices, have good prospects for success."
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