June 26, 2018 11:29
The Korean national football squad may have suffered back-to-back losses at the World Cup in Russia, but fried chicken, pizza and Chinese food outlets have scored a major win, enjoying soaring sales as football fans order foods for delivery to snack on while watching a match.
Woowa Brothers, which operates the leading mobile app for food-delivery services in Korea, said Monday that delivery orders hit a daily record of 620,000 on Saturday during Korea's match against Mexico, 20 percent more than on ordinary Saturdays. When Korea played Sweden on June 18, it received 14,000 orders per hour between 7 and 9 p.m., also a record for a weeknight.
No. 2 food delivery app Yogiyo saw orders surge 73 percent over pre-World Cup levels when Korea played Sweden, and 27 percent during the match with Mexico. The company expects orders to set a new record on Wednesday night when Korea faces off against Germany.
A staffer at Woowa Brothers said, "We hope our national team can advance in the tournament so that restaurants, which are suffering from a slow economy, can enjoy the boom a bit longer."
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