Korean Confectionery Sells Like Hotcakes Abroad

  • By Choi Jong-seok

    March 14, 2017 12:35

    Exports of Korean confectionery has surpassed imports for the first time thanks to growing popularity especially in Southeast Asia and the Middle East.

    Confectionery exports reached US$251.63 million in 2015, compared to $243.29 in imports, according to the Ministry of Agriculture, Food and Rural Affairs on Monday. They grew an average of 15.6 percent a year from 2011 to 2015.

    Confectionery exports to Singapore alone jumped 4.2 times from $1.39 million to $5.78 million, and to Malaysia four times from $1.72 million to $6.86 million. Those to Saudi Arabia and the UAE rose 2.4 times to $5.86 million and 1.6 times to $1.96 million.

    "Growing interest in Korea and its popular culture helped raise awareness of Korean confectionery," a ministry spokesman said.

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