May 16, 2016 13:28
Korean cosmetics are gradually asserting their presence in Europe after sweeping China and Southeast Asia.
Last year, Too Cool for School opened an outlet in Paris' Galeries Lafayette Department Store, while Amore Pacific forged a strategic partnership with Christian Dior. Sales in France are growing particularly strongly.
"The popularity of K-pop in Europe is apparently boosting sales of Korean cosmetics products there," said a spokesman for Tonymoly. "To meet demand we opened outlets in 825 Sephora stores in 14 European countries this month."
According to EU data, French imports of Korean cosmetics rose from 4 million euros in 2010 to 16.41 million euros last year.
Industry insiders here say this is a promising sign as France retains a leading position in the global cosmetics industry, so success there means Korean products have a better chance in other European countries as well.
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