Hyundai Offers Glimpse of 1st Genesis Luxury Car

Hyundai on Tuesday unveiled a first artist's impression of a car bearing the premium Genesis logo.

The carmaker said the premium sedan called EQ900 depicted in the rendering will be a "compilation of cutting-edge technology."

It said some 1,200 staff knocked their heads together to study all the existing models and sign technology-sharing deals with suppliers to come up with the first high-end car under the new logo.

The EQ900 is 4 cm longer than Hyindai's flagship Equus sedan but the same height to give it a sleeker shape.

Equipped with the same engine as the Equus, the EQ900 has robust chassis while being more than 10 percent lighter than the Equus since it uses more advanced high-strength sheet steel. It will be available in four different versions depending on engines, with dozens of options for exterior and interior colors.

The car will be the first Korean model with the highway driving assist system, which enables partially autonomous driving. It is also the first Korean-made car to have a rear-collision warning system.

Hyundai plans to begin selling the EQ900 in Korea on Dec. 9 and later around the world.

"The EQ900 has enough of a competitive edge to compete with global luxury sedans such as the Mercedes-Benz S Class, BMW 7 Series and Toyota Lexus," said Hyundai vice chairman Yang Woong-chul.