Lotte Ramps Up Efforts to Lure More Chinese Tourists

Lotte Group and its major subsidiaries in hotel and entertainment are aiming to attract 50,000 Chinese tourists by October, the company said on Tuesday.

They will hold promotional events including a party in an amusement park, concerts featuring K-pop stars and a raffle.

The concerts will take place in Busan in September and Seoul in October. Separately, a night party will be held on Sept. 11 at Lotte World in Jamsil, Seoul.

In addition to great deals on accommodation and shopping, some 10,000 Chinese tourists who visit Korea on tour packages offered by Lotte will be entered into a raffle through which two people can win luxury SUVs.

"We will work hard to boost the depressed tourism industry here with various tour packages and events that will give real benefits to Chinese tourists," a Lotte spokesman said.