March 20, 2015 12:23
A two-hour special sale of fashion brand Mag & Logan on the Hyundai Home Shopping channel last Thursday with actress Kim Hee-ae resulted in sales of W2 billion (US$1=W1,120).
Some items sold out within 30 minutes.
Shin Ji-young, a merchandiser at Hyundai Home Shopping, said, "We got a lot of publicity prior to the broadcast when we were able to get Kim on board and that led to sales exceeding our expectations."
The second show of the series with Kim will be aired at 10:40 p.m. on Friday.
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