40-Somethings Most Active Online Shoppers

People in their 40s shop online more often than younger people, a survey suggests. According to the poll of 500 online shoppers by the Korea Chamber of Commerce and Industry on Sunday, respondents in their 40s on average made 2.91 online purchases for every 10 visits, compared to 2.59 for people in their 20s, and 2.87 among those in their 30s.

Shoppers in their 40s spent W70,000 (US$1=W1,167) on average each time, as against W62,000 for 20-somethings and W65,000 for 30-somethings.

But 40-somethings tended to visit online shopping malls less than younger people at an average of 8.55 times a month, while those in their 20s and 30s made 9.23 and 9.46 visits.

Women like shopping more than men and visited online shopping sites 10.75 times a month, compared to 6.91 times for men. But men made more purchases (2.76 times) and spent more money (W73,000) than women (2.7 times and W65,000).

In the past six months, shoppers mostly bought clothes and shoes (69.2 percent), home and kitchenware (23.8 percent), fashion accessories, jewelry, watches (20 percent), books and CDs (17.2 percent), and cosmetics (15.2 percent).