Freak Weather Turns Summer Sales Upside Down

      August 01, 2011 11:24

      Heavy rainfall this summer has fueled sales of rain gear, while camping products, which typically sell like hot cakes at this time of year, have quickly gone out of fashion. According to supermarket chain Lotte Mart on Sunday, sales of dehumidifying agents surged 18.6 percent on-year at its stores across the country from July 1 to last Thursday.

      In the greater Seoul region, which saw a record level of rainfall last week, purchases of dehumidifying agents soared 58.5 percent over the same period, while insect repellent sales dropped 14.5 percent. The swimsuit sector saw a 10 percent dip in sales between Monday and Thursday of last week compared to the same period last year, while sales of camping equipment, such as tents, portable pots and pans and gas stoves, were down 23 percent. Umbrellas and raincoats experienced buoyant sales growth of 158.2 percent over the same period.

      "Heavy rains have caused many changes to the sales patterns of products that are usually popular in the summer," said Lotte Mart. "As the rains are expected to continue in certain areas this week, this trend is likely to continue for the time being."

      Meanwhile, the Korea Centers for Disease Control said the density of mosquitos in July dropped by an average 30 to 40 percent from previous years due to the inclement weather.

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