March 04, 2011 09:28
Boy band Super Junior have been named goodwill ambassadors for traditional Korean cuisine.
The Ministry for Food, Agriculture, Forestry and Fisheries said the group was a natural choice as the members are so passionate about Korean food that they carry it with them all the time even while they're touring overseas.
Minister Yoo Jeong-bok said, "In a way, Super Junior are like one of the best Korean foods bibimbap (rice with mixed vegetables and meat) or gujeolpan (a platter of nine delicacies) which combine a variety of ingredients to create a delicious taste, as each member of Super Junior has his own unique character."
By linking Korean food with the band's rising popularity throughout Asia, its appeal can be heightened further around the world, he added.
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