Facebook Fails to Catch on in Japan

      January 12, 2011 09:46

      Not many Japanese use the networking site Facebook, which has taken the world by storm, the New York Times reported on Monday.

      Facebook claims a membership of 583 million worldwide, with 60 percent of U.S. Internet users subscribing, but in Japan the proportion is a mere 2 percent.

      Japanese Internet users are instead attracted to networking services that guarantee anonymity such as Mixi and Gree, which have more than 20 million members each, or game portals, apparently because they dislike having their real names and faces published online.

      A survey of 2,130 Japanese mobile web users by MMD, a Tokyo-based research center, found that 89 percent of respondents disliked seeing their real names disclosed online. Facebook opened an office in Japan last February to make more inroads into the market.

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