How a Celebrity Couple Is a Living Fashion Advertisement

      May 10, 2010 10:30

      Jang Dong-gun (left) and Ko So-young arrive from their honeymoon in Bali at Incheon International Airport on Saturday.

      After a week-long honeymoon in Bali, Korea's starriest couple Jang Dong-gun and Ko So-young returned on Saturday looking as fashionable as ever. Jang appeared especially stylish, dressed nearly head to toe in clothes from a single designer, just as he did when he flew out last week.

      When they left for Bali on May 3, Jang showed a strong attachment to Lanvin, looking casual in a Lanvin jacket and sneakers. When he returned on Saturday his preferred brand was Dolce & Gabbana. With the exception of shoes from Ash to match Ko's, Jang wore a hunting cap, leather shirt and trousers from the Italian brand.

      When it comes to fashion, Jang and Ko have immense advertising power. The items they wear quickly become the talk of the town as netizens pore over their photos and identify the brands they wear. A bag that Ko held when the couple traveled to Hawaii in January soon became a "must-have" among the fashion conscious.

      It may be Jang's style to wear a single brand each day, but the result is an enormous advertising effect for that particular brand. As the major Internet portals covered the couple's arrival on Saturday, the brand he was wearing received nationwide media exposure without having spent a penny. Even after Saturday, the couple's fashions are still being spread online among fashion-minded netizens.

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