January 07, 2010 07:28
The mini trend that began in the summer has not abated despite freezing temperatures. This summer apparently featured the shortest miniskirts in history, and this winter now showcases mini coats, about 5 to 10 cm shorter than the coats that were fashionable in previous years.
Hong Jeong-pyo, who heads the marketing team at Shinsegae Department Store, said, "In the previous winter, most of the coats we sold came 20 cm above the knees, and covered the hips. But this winter, coats are 5 to 10 cm shorter and generally end above the hip line."
Retro fashions from the 1980s, in vogue partly due to the recession, have something to do with the shrinking of hemlines. Another factor experts cite is the huge popularity of idol girl groups like Girls' Generation. Chung Ji-young, a marketing manager at Hyundai Department Store, said, "As the length of skirts that members of girl groups wear became shorter, an increasing number of consumers seem to want to imitate them."
With the growing popularity of mini coats, the length of dresses and skirts worn inside them has also got about 5 cm shorter than last year. While miniskirts last winter were on average 30 cm long, this winter they have shrunk to 25 cm.
Matching accessories are also selling well. Hong said, "Korean women tend to be shorter than those in western countries, so they wear high heels to make their legs look longer when wearing miniskirts. That's why killer heels at least 10 cm high are popular this winter as well."
- Copyright © Chosunilbo & Chosun.com