May 12, 2009 07:54
There has been a steady increase in applications for trademarks based on personal names in this recession, the Korean Intellectual Property Office said Monday. A mere 1,363 applications were filed for name-based trademarks between 1955, when an application for LeeMyungNae ointment plaster was filed, until 2000. But since then they have been rising, with 2,513 such applications filed in the five years from 2004 to 2008, according to KIPO.
The name most used for trademark was Jung Chul (43 trademarks). Next was Ha Sun-jung (41 trademarks), Park Hwa-yeop (23), and Lee Chan-jin (22). Other famous trademarks familiar to consumers include Romi Hann (11), Andre Kim (10), Kim Jeong-moon (10), Ku Sung-ae (four), Hong Jin-kyung (two), and Park Jun (two).
Some 53.3 percent or more than half of the name-based trademark applications over the past five years were sought by self-employed people in the service industry who are in a better position to make the most of their own expertise or their own peculiar production and service techniques and know-how.
"I succeeded in winning customer trust because I showed confidence in product quality to my customers by selling products using my own name as brands," said Romi Hann, president of Hann Corporation.
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