Compared to other TVs LED models significantly enhance the brightness of the screen by offering clearer images, better contrast and improved color saturation, the company claims in a press release. The latest model also has a faster reaction speed and is exceptionally slim, measuring only 29 mm.

The new TVs are also more environmentally friendly as well, as they do not contain lead nor mercury like LCD TVs, with the power consumption down more than 40 percent.

Arirang News