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A studio specializing in wedding photography in southern Seoul is busy taking portraits of Chinese couples who are soon about to enter into matrimony. Of late, a growing number of brides- and grooms-to-be from China have been coming to Korea to prepare for their weddings, taking advantage of the weak won.
The local wedding industry in cooperation with the tourism sector as a whole is rushing to introduce a variety of special wedding packages targeting Chinese couples. They include offering them professional quality photography emulating famous photos of Korean celebrities, many from exported television dramas that spread across Asia as part of "Hallyu" or the Korean Wave.
In addition to the weak won, the quality of Korean craftsmanship related to marriage services is adding to the growth of the industry and is prompting many Chinese couples to fly to Korea, as opposed to Taiwan, Hong Kong and Europe.
Tourism officials say those who come to Korea for wedding packages spend an average of W10 million (US$1=W1,301) each.
Through marketing strategies such as fashion shows displaying Korean bridesmaid gowns and accessories in China, Korea hopes to attract an even larger number of Chinese couples, newly-weds and tourists.
Arirang News
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