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Koreans in their teens and 20s are trying to make their lives more interesting with diverse and unusual Korean fonts. Hangeul is now used not just to define a corporate identity or give impact to book titles but also as a means to express individual character.
Fonts can convey a wealth of different expressions. Kwon Kyung-suk, senior designer at Sandoll Communications, points out that a single Korean letter is a combination of consonant and vowel, bringing the total number of ˇ°charactersˇ± to 11,172, thereby making a lot of diverse expression possible. Park Yoon-jung, head of the design department at Yoon Design, said, ˇ°Hangeul is delicate in that the form varies depending on the addition or removal of the last consonant. Demand for good Korean fonts will increase.ˇ±
(englishnews@chosun.com )
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