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Is Nintendo going through a sophomore jinx this year? After an impressive performance in Korea¡¯s game industry last year with Nintendo DS, the company is struggling with its ambitious follow-up model, Wii.
Nintendo launched the Wii game console in Korea market in late April, hoping to take advantage of the momentum created by Nintendo DS, which sold an average of 100,000 units per month, and conquer the Korean video game market. The company invested W 30 billion (US$1=W1,030) on marketing alone to beat Korean game companies.
However, sales of the Wii console last month were well below expectations. Korean electronics distributors say an estimated 35,000 units sold in the first one month since the launch. ¡°At first, we worried about being unable to meet the demand and fall short of supply, but I don¡¯t think we have to worry about that for now,¡± a TechnoMart staffer said.
Experts say the great success of Nintendo DS is playing against Wii. Parents who are sick of watching children playing on games all day long are not even thinking of buying a Wii game set for them as well.
(englishnews@chosun.com )
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