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Environmentally friendly words like ¡°green¡± and ¡°bio¡± have been the most popular words used in naming brands, according to the Korean Intellectual Property Office.
As environmental issues became some of the most hotly debated topics, ¡°green¡± was the word mostly frequently filed for the naming of brands, with 2,737 in the last five years. The word ¡°natural¡± came second with 2,730 cases, and ¡°high¡± third with 2,217. In fourth place was ¡°pro¡± with 2,030, followed by ¡°bio.¡± The words ¡°clean,¡± ¡°well-being,¡± and ¡°chungjung (pure and clear)¡± also made it into the top 20.
However, the words alone cannot be used in naming a brand because it directly implies high level of quality of the product. An official at the Korean Intellectual Property Office said it is a better idea to combine environment-related words with the name of the company to better present the corporate identity. For example, cement company A would have a greater chance of having its brand registered as ¡°Green A Cement¡± instead of ¡°Green Cement.¡±
(englishnews@chosun.com )
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