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Environmentally friendly words like "green" and "bio" have been the most popular words used in naming brands, according to the Korean Intellectual Property Office.
As environmental issues became some of the most hotly debated topics, "green" was the word mostly frequently filed for the naming of brands, with 2,737 in the last five years. The word "natural" came second with 2,730 cases, and "high" third with 2,217. In fourth place was "pro" with 2,030, followed by "bio." The words "clean," "well-being," and "chungjung (pure and clear)" also made it into the top 20.
However, the words alone cannot be used in naming a brand because it directly implies high level of quality of the product. An official at the Korean Intellectual Property Office said it is a better idea to combine environment-related words with the name of the company to better present the corporate identity. For example, cement company A would have a greater chance of having its brand registered as "Green A Cement" instead of "Green Cement."
(englishnews@chosun.com )
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