|
Interest in Korea started in Laos with the launching of three Korean hit drama series last November as part of the Korea Broadcasting Commission's project to increase Korean presence in the region.
The shows that aired are two historic TV dramas, "Hwang Jini", which tells the true story of a legendary Korean entertainer during the Chosun Dynasty, and "Dae Jang Geum (Jewel in the Palace)", which is a fictional twist on the first female royal physician of the Chosun Dynasty. The last one is a modern story, "Stairway to Heaven", with a plot that resembles the old Cinderella tale.
Active ties between the two country's broadcasting systems began last year with the signing of a memorandum of understanding in Seoul. That kick-started support by the Korea Broadcasting Commission, which donated almost US$100,000 worth of broadcasting facilities to Laos' state-run television network and its cultural ministry.
Continued exposure to Korean culture through collaborations like these has led to better business in Laos for Korean companies. Nowadays it's easier to find more Korean-made cars and an increase in demand at record stores in Laos for modern Korean pop music.
Arirang News
|
