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A cosmetics company on Tuesday filed a lawsuit against its spokesmodel, the pop singer Ivy. The company claims Ivy's lies and scandal-plagued private life have tarnished the company's brand image, as cosmetics are greatly dependent on the image of their spokesmodels.
Ivy has disappeared from public view since November last year, when it was revealed that her ex-boyfriend had attempted to blackmail her with a revealing video clip showing him with the K-pop star. Ivy was also found to have falsely claimed that she was the cousin of swimmer Park Tae-hwan.
The cosmetics company hired Ivy as its spokesmodel last April, but it said in a statement recently submitted to a court that the blackmail scandal has damaged the company's brand image.
The company said that the damage constitutes a breach of contract since Ivy was required under the contract not to harm the image of the company or its brand with any scandalous or improper behavior.
It also said that it can no longer expect any benefit from employing Ivy as a spokesmodel since she has stopped working.
The company is demanding that the singer's agency pay W500 million (US$1=W947) in compensation, double what it paid to her.
(englishnews@chosun.com )
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