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Ssangyong Motor, the South Korean unit of China's Shanghai Automotive Industry Corp., launched a new luxury sedan on Wednesday. The Chairman W, featuring a 5-liter engine, the largest in the local market, and a seven-speed transmission, targets Korea's high-end sedan market traditionally dominated by imported cars.
The release of the Chairman W, just about a month after the launch of the Hyundai Genesis luxury sedan, is expected to intensify the competition between Korean automakers and foreign rivals in the rapidly-growing premium car segment.
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Ssangyong Motor launches its new Chairman W luxury sedan at the Shilla Hotel on Wednesday morning.
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The Chairman W boasts an engine and automatic transmission from Mercedes-Benz and the latest Harman-Kardon entertainment system. It also offers the best protection in the local market, with a five-year/100,000 km warranty.
As for prices, the CW700 with a 3.6-liter engine costs W59.5 million to W86.5 million while the V8 5000 with a 5-liter engine costs W87.7 million to W102 million, the most expensive Korean sedan ever (US$1=W941).
(englishnews@chosun.com )
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