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A leading international publishing company will partner with a local publishing house to establish an office in Korea. Woongjin ThinkBig said Monday that it has agreed with Penguin Books to make a joint investment to establish Penguin Classic Korea.
Penguin Classic Korea plans to publish Korean versions of Penguin's classic series -- 50 books every year for the next five years with the first publication in May.
Founded in 1935 by Allen Lane, the British publisher became known for publishing works by Ernest Hemingway and Agatha Christie.
Penguin was among the first to publish literary works in paperback, selling quality books for the same price as a pack of cigarettes -- six pence. It adopted a distinctive cover color scheme, with orange and white for general fiction, blue and white for biographies and green and white for crime fiction.
Penguin Books said it decided to enter Korea because the country's strong reading culture made it an attractive market. The company has offices in 15 countries including Britain, the U.S., Australia, South Africa, India and China.
(englishnews@chosun.com )
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