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Samsung Electronics, LG Electronics, Sony and Panasonic will be among electronics giants showing off their newest display products at the world¡¯s biggest electronics show that opens in Las Vegas on Monday. The International Consumer Electronics Show 2008 is expected to see a trend for ever slimmer products. Liquid crystal and plasma display panels have gotten much thinner, equipped with wider screens but a mere 4-5 cm thick. Many new products will be unveiled as well, including Samsung¡¯s active-matrix light-emitting diodes (AMOLED) TV and Matsushita¡¯s laser TV.
¡ß Digital TVs
In the global high-tech display market, Korean market-leading display makers are competing fiercely with their Japanese rivals. Samsung Electronics will introduce the world¡¯s largest 31-inch AMOLED TV -- AMOLED is considered the display that will eventually succeed LCD -- and an ¡°Armani TV¡± developed in partnership with the Italian fashion brand. LG Electronics is showcasing what it says is the world¡¯s slimmest 42-inch LCD TV (4.5 cm) and a 50-inch PDP TV, which has won the Best of Innovations Design and Engineering Award. To rival these, Japan¡¯s Panasonic and Matsushita will display the world¡¯s largest flat PDP measuring 150 cm. Sony also seems determined to use the event as an opportunity to restore a leading position with next-generation OLED products.
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Models show Samsung Electronics flat TVs and other products to be displayed at the CES 2008 that opens in Las Vegas on Monday./Yonhap
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¡ß Convergence products
Some 2,700 companies from around the world will participate in the show. Microsoft chairman Bill Gates will deliver a keynote speech, along with Panasonic chairman Toshiro Sakamoto and the head of the U.S.¡¯ largest cable company Comcast, Brian Roberts. Auto and semiconductor makers are showing great interest in the event this year. Movie and music content providers are also actively involved because they want to cooperate with electronics companies for synergy effects. They will continue to focus on the convergence of content and technology.
Entertainment giants Sony Pictures and NBC Universal will participate in the show for the first time, and thousands of people working in the film, music and broadcasting industries will also be there to discuss ways to create synergy and experience the power of mobile devices.
The world¡¯s memory chip market leader Samsung as well as semiconductor market leader Intel have set up large booths to promote their new products for digital home appliances, mobile phones and game players.
(englishnews@chosun.com )
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