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Korea still has the world¡¯s highest rates of computer ownership and Internet use. Market researcher ACNielsen Korea said in a media index for 2006 and 2007 that Korea¡¯s computer ownership stood at 88 percent and Internet use at 80 percent. That means 88 percent of Korean households own a computer and 80 percent of Koreans have logged on to the Internet during the last week.
Other countries recording a high computer ownership rate include Hong Kong with 84 percent, Taiwan with 81 percent, and Singapore and the U.S. with 77 percent each. Other top rankers in Internet use are New Zealand with 66 percent, Australia with 65 percent, Britain with 60 percent, and Hong Kong and the U.S. with 59 percent.
By age, 98 percent of Koreans aged between 15 and 29 used the Internet during the last one week, the highest rate in the world. That was followed by 96 percent of people aged between 30 and 34, 91 percent of those between 35 and 39, 32 percent of those between 40 and 44, 73 percent of those between 45 and 49, and 39 percent of people older than 50.
A total of US$1.17 billion was invested in computer-related ads in the Asian-Pacific region. China attracted one-third of the total investment or $370 million. Korea ranked fourth by attracting $120 million, trailing China, Taiwan and Hong Kong.
Hewlett-Packard is the computer company that spent the most on advertisement in the region with 124 million last year, followed by Lenovo with $71 million.
(englishnews@chosun.com )
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