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Samsung Electronics is in talks to develop a mobile phone jointly with the sportswear giant Adidas. According to German web portal AreaMobile last Friday, the Adidas Phone will calculate exercise distance and spent calories and have an audio player that plays to the user’s heartbeat. A Samsung Electronics public relations official commented, "It's true that we're holding talks with Adidas but we're not yet in the development stage. We're trying to confirm where the photo and specification of the Adidas phone released on the Internet came from."
On July 24, it was reported that Samsung was also discussing developing an Armani phone with the Italian luxury brand. LG Electronics launched its Prada phone in Europe in February and in Korea in May. Despite its hefty price tag of nearly W1 million (US$1=W919), it is selling well.
(englishnews@chosun.com )
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