LG Electronics released an edition of its Shine Phone that features a Hangeul design on the casing by fashion designer Lee Sang-bong. On the reverse side of the handset, ¡°Night of Counting Stars,¡± by poet Yoon Dong-joo is engraved, making a high-class design that combines the top-drawer appeal of Shine¡¯s materials with the modern Hangeul engraving.
 |
|
LG Electronics on Tuesday released the Shine Designer¡¯s Edition that features a Hangeul pattern by fashion designer Lee Sang-bong. The phone features an engraving of a poem by Yoon Dong-ju on its reverse side. /Newsis
|
 |
|
Marking the first time that the Korean alphabet has been employed in the design of an IT device, including mobile phones, LG seems to have realized the design value of Hangeul¡¯s beauty which has been acclaimed worldwide, causing a buzz. Lee Sang-bong is a designer very active in Korea and France and his clothing designs featuring the Korean alphabet have been very well-received.
LG Electronics is expecting big things from the release of its special Hangeul edition of the Shine Phone, already enjoying huge popularity and sales of up to 3,000 units per day, that mixes the modernity and uniqueness of a Korean alphabet design. ¡°The use of Hangeul, which both represents and is a symbol of our cultural roots, in the Shine Phone proves the innovation and creativity of LG Electronics¡¯ design,¡± said one company insider, adding, ¡°With the foundation of our peerless design and marketing, we will make Shine into a global big hit model.¡±
(englishnews@chosun.com )
|
