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Attempting a comeback as a singer after two years and eight months of concentrating on other projects, Uhm Jung-hwa is at the center of online controversy surrounding what some call ¡°sex marketing.¡± On Monday, Uhm appeared at the gymnastics arena in Seoul Olympic Park in fishnet stockings and hotpants that were indistinguishable from a pair of knickers. The occasion was the launch of the tvN channel, where Uhm debuted a song that will be included in her ninth album. Her sensual dancing with half-naked backup dancers inflamed spectators all the more, and the song¡¯s salacious title ¡°Cum2me¡± also failed to cool tempers.
¡°Some may say that ¡®cum¡¯ is just short for ¡®come¡¯, but the word ¡®cum¡¯ has long been slang for ¡®ejaculate¡¯ or ¡®to have an orgasm,¡¯¡± one earnest Netizen explained. ¡°In the end it is clear that this is correctly to be seen as an attention-grabbing move.¡± Others called the performance ¡°gross¡± and suggested it would be sexier if Uhm covered up.
tvN took its share of the flak. Asked whether the show may have been a stunt aimed at boosting their early audience, a spokesman for the channel said, ¡°We see it as an artistic performance, not a lewd act. As the level of exposure is similar to a Madonna music video, there shouldn¡¯t be any problem.¡± Either way, the singer has already caught a lot of attention for her comeback album in a short time. How listeners will react to the album once it is released remains to be seen.
(englishnews@chosun.com )
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