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Hankook Tire¡¯s plans for a print ad campaign playfully alluding to safe-sex campaigns is causing something of a stir here. The ad features a tire inside what looks like a half-opened condom wrapper as it tells consumers to ¡°Play safe.¡±
A marketing executive with the company said Hankook ¡°concluded condoms fit well into the company¡¯s brand concept of ¡®enjoy driving¡¯ because condoms symbolize safety and are associated with pleasure.¡±
(englishnews@chosun.com )
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