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The Supreme Court on Thursday upheld an obscenity conviction for a yogurt executive whose firm put on a much-discussed nude promotion stunt for its products. The court upheld a fine for the dairy executive identified as Kang (52) of W5 million (US$5,000).
The company staged a promotion event at an art gallery in Seoul's Insa-dong district in January 2003 in which three naked models paraded around the stage spraying yogurt on each other's bodies and throwing yogurt on some of the some 70 assembled spectators and 10 reporters.
¡°The law defines ¡®licentious or lascivious acts¡¯ as behavior that stimulates the sexual desires of ordinary people and incites arousal, and this behavior may damage or distort the normal sense of shame that should accompany such acts,¡± the court said in its ruling. ¡°This applies to the obscene act of young nude female models whose bodies are caked in wheat flour spraying each other with yogurt from vaporizers until the naked form underneath is revealed.¡± The court also fined the three models W500,000 (US$500) to W2 million.
(englishnews@chosun.com )
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