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The Red Devils, the supporters club of Korea¡¯s national football team, will release an official T-shirt to replace the unofficial one sported by fans since 2002 and secure exclusive rights to the merchandise. It hopes fans will embrace the new slogan ¡°REDS, GO TOGETHER¡± instead of ¡°Be the Reds,¡± which adorns the old T-shirt for which the club was unable to get copyright, making billions for makers of knock-off brands. The new shirts are copyrighted and will be exclusively sold through the casual clothing brand Basic House.
¡°In 2002 there was a flood of knock-off brands, and manufacturers unrelated to the world of football made lots of money, but the situation won¡¯t be the same this year,¡± said Red Devils manager Kim Jung-yun. The Red Devils will use all the money from Basic House for the T-shirt license for a fund to foster football programs, and the company will also donate part of its takings. The shirt is priced at W19,900 (US$19), and Basic House is accepting advance orders on its homepage (www.basichouse.co.kr).
(englishnews@chosun.com )
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