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The French supermarket chain Carrefour went through plenty of trial and error when it first came to Korea until a localization strategy helped it get on its feet here, a company executive said.
Marc de Soualhat, who is in charge of developing markets, told a team from the Korea Chamber of Commerce (KCCI) the retailer picked the wrong sites for stores, paid too much for land and misjudged Korean customers¡¯ purchasing styles.
But once Carrefour hired a Korean manager to adapt to the needs of customers and workers, things started to go well, the KCCI quoted Soualhat as telling a fact-finding team in Paris recently.
Carrefour marketing executive Philippe Bappel said the company aimed to be among the top two in any country where it operates. ¡°Even though we have withdrawn from Japan, we still have aggressive expansion plans for Korea since it¡¯s our second largest market in Asia,¡± Bappel said. Carrefour opened four new stores in Korea this year.
(englishnews@chosun.com )
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