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With the summer vacation just a month away, MP3 player makers are joining hands with various other industries as they vie to provide beachside portable entertainment to customers in an increasingly crowded market.
Reigncom, the leader in domestic MP3 player market, has formed a strategic alliance with Coca Cola and is offering free music streaming and downloads from online music site ¡°Funcake.¡± Customers can accumulate points with every purchase of a Coca Cola product that allow them to download music files or get discounts on Reigncom¡¯s iRiver players. Also, new iRiver players will come with promotional videos of the Tim-Rice-Elton John version of ¡°Aida¡± and posters for the musical will adorn all iRiver zones nationwide.
Apple Korea, Reigncom¡¯s biggest rival, lost no time in teaming up with Coca Cola¡¯s biggest rival Pepsi in organizing a draw to give away 1,200 iPod Shuffle players to one winner every hour until July 20. In another team-up with EMI, customers who buy CDs of the cartoon band Gorillaz¡¯ latest release ¡°Demon Days¡± are in with a chance to win an iPod Mini, while the animated band created by Blur¡¯s Damon Albarn provides the soundtrack for iPod commercials. Samsung Electronics, meanwhile, is also trying various ways of cross-marketing with Coca-Cola in Europe and with McDonalds in China.
(Bang Sung-hoon, sungbang@chosun.com )
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