Samsung launched its new model SCH-V600, the "sequel" to SCH-V500 -- known as the Horizontal Instinct phone in Korea -- which has been hugely popular since its launch last August. It’s LCD screen can be rotated on its vertical and horizontal axis. A spokesperson for the company explained the gadget was easier to use for women with small hands, while increased room between buttons has improved comfort.

Samsung Electronics’ SCH-V600 (left) and LG Electronics’ LG-LP5200

Meanwhile high-speed chips have been implanted to speed up game processing and transfer between menus. As a bonus, the Anycall music video “Anymotion” starring pop singers Lee Hyolee and Eric is pre-installed. The phone is priced around W600,000 (US$600).

LG Electronics added new functions to its hit model LG-KP3500, dubbed the "Kim Tae-hee phone," which became popular with the actress as advertising presenter. The new version, the LG-LP5200 or “Smart Kim Tae-hee phone” has an English-Korean dictionary containing 330,000 words and wireless FM transmission system that allows users to transfer MP3 music files to an audio player.

Its nano-silver anti-bacterial coating should take care of any health concerns, while the speech-recognition function automatically makes calls or changes the menu tool bars when told to do so. It can also read the day’s schedule out loud. It is priced upward of W500,000.

(englishnews@chosun.com )